The Lie About Color That Clothing Stores Tells You

People think there are good colors and bad colors on them. In fact, just today a woman tried on a piece that she loved but said the all-to-common words, "...but that color just washes me out." Ever heard or said that yourself? I hate to say it, but that's a load of hogwash! 

We have been fed lies about color but before you start arguing with me, hear me out. 

Customers will regularly ask me 'do you think I should wear the green or the red...?' but I have a rule: no employee may give their opinion on color! Why? 

Companies have been lying to customers. Clothing stores have used color as a way to control how people feel about themselves. People have made careers out of being color specialists and telling people what colors work and don't work on them. "You should really gravitate towards reds because of your skin tone..." or "Whites wash you out and make you look pale." No they don't. Color doesn't do anything to you. 

What is happening when you listen to those ideas is you are wondering how other people will perceive a color on you. 

But you want to know what I believe? ANYONE can wear ANY color. Period. Why? Because all I care about is what colors YOU like. In my shop, my goal is to learn what colors you do and don't like. THAT is all that matters. 

And you might bring up eye color and skin tone and I will stay say, "What do you like to look at." If you hate a color, I will never suggest it ever again. I have no attachment to you liking one color over another. Cut, on the other hand, is something I do have strong views on, as many of you have experienced; I want things to fit well. But color is all on you! 

When you gravitate to colors you like, your self-confidence SHINES through and THAT is what people see. Self-confidence radiates through any color that you yourself love. Not the other way around. 

So the next time someone says "That washes you out," ignore them. That is their attempt to control how YOU feel about yourself. Don't listen to the negativity and embrace you. They are simply repeating the same false ideas about color that they themselves have been taught. 

Like the 55 year-old red-head who won't green because at age 5, her mother told her red-heads don't wear green. But when I asked her if she liked the color green, she said "I LOVE GREEN!" So I asked her how much longer she was wanted to live her life under her mother's rules? Another day, week, or decade? 

Color is about you, your likes, your personality, and any color will work on you if YOU want it to. Just stick your chin in the air, be fabulous, and stroll down the street radiating how wonderful of a person you are. 

 




Alyssa Padarathsingh
Alyssa Padarathsingh

Author



3 Responses

Sally
Sally

February 10, 2015

I’m one of those that may ask that question. I studied color for many years, the energy, the effect on the emotions, and then how the skin tone is affected by different colors. It’s so interesting to see the illusions of color with other colors. I agree that we should wear what we want and also feel it’s “OK” to ask others opinions, not to criticize, but to support what we’re seeing. That’s true about a lot of things that I ask others opinions for, but color: I am and have been very sensitive to for as long as I can remember. The color on walls, for example, can affect moods. Why wouldn’t we also want to work with the colors we wear? When I go to climates like Mexico and see all the very bright colors, I can feel it brighten my mood. I went into a Dentists office for kids that each wall was painted different colors of yellows, bright yellow green, rose red and cornflower blue. I felt happy and at ease… just wanted to live there. So, that’s my 2 cents. It’s ok to ask and also ok to wear what you want; just keep noticing how you feel when you see/wear different colors in different climates/temps/times of day.

Barbara
Barbara

February 09, 2015

Agree!

Barbara
Barbara

February 09, 2015

Agree!

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