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Fed By Threads is committed to the global body-positivity movement dedicated to building healthy self-esteem in the women, girls, men, and boys who come to shop at our store. The co-founders, Jade and Alok, also started A Beautiful Body Project, based on Jade's photography of women without airbrushing and digital augmentation which went viral around the world. We do not accept people judging themselves in the dressing room or when they come out and look in the mirror. If they don't like a piece, that's one thing, but if they are hesitant because of what they fear other people will think of them, that is where we step in to offer our authentic view of beauty: diversity makes us beautiful, skin has pores, bodies have bones and rolls, some of us are short, some of us are tall, and we are magnificent as a collective of unique and irreplaceable beautiful humans.
When a piece doesn't fit, it isn't because there is anything wrong with your body, it's because the piece wasn't cut right for you.
Many women who come to Fed By Threads have experienced body dysmorphia and often are unable to see themselves as beautiful as they really are. Their minds may focus on perceived flaws and miss the gloriousness of their true self.
At Fed By Threads, we are honest when we ourselves think a different size or style might look good on you, so this isn't one big cheerleader fake-sales tactic. And likewise, when we really like a cut on you, you will know it!
But as soon as a woman starts to tear herself down in front of our eyes, we step in, and cut off the train of thought. Why? Because we need to be models of body positivity for the next generations.
To this end, you will never see an airbrushed or digitally augmented photo of women on our website or in any marketing image, ad, or anything else anywhere else.
We also won't use only young-looking girls in our images in order to sell clothing. We will use what truly makes this planet beautiful: our diversity.
Let's celebrate each other.
-Jade and Alok :: Co-Founders
Are you a pillar of your community? Would you be proud to wear Fed By Threads and tell our story to your growing community? Do you believe in our mission to inspire change and shift how we think about the choices we make. Do you yourself inspire change in others simply through your words and actions? Are you a teacher, facilitator, musician, or other beacon in your local and global community? Do you want to be part of something special?
If so, we'd love to name you one of Fed By Threads "Brand Ambassadors" and in return we will give you a permanent unique discount code that you can use online on any pieces we offer!
To nominate yourself or someone else you think would be an amazing addition to our 'team', please email firstname.lastname@example.org and put "Brand Ambassador" in the subject line. Then tell us more about why you think you deserve to be recognized as a brand ambassador.
These are just general questions to get you thinking but feel free to respond in whatever manner suits you best.
Email your interest in the program to ALOK@FedByThreads.com
Assuming we like what we see and select you, we may opt to cross promote you across our social media platforms and/or on our website, with pride!
Thank you for helping to share the word about our "Brand Ambassador" program!
Hope life continues to bring you great things!
-Alok & Jade
Founders :: Fed By Threads