Jessica Rey poses a powerful question about the ubiquitous bathing suit of choice for many women: does it hurt women more than it empowers them?
As I began to watch her video, I was firstly fascinated by the history of the bikini and women's bathing outfits in general, much of which I did not know. Like, for example, how at one point, women were wheeled in horse-or-human-drawn carriages down to the water so that no one would see them in their bathing outfits!
Mrs. Rey goes on to explore research out of Princeton University that looked at what happens in men's brains when they see a woman in a bikini. The results were far from thrilling: they found that the part of the brain that associates with emotional connection completely shuts down upon a bikini-clad sighting, a rare phenomenon.
She goes on to explore if modesty was actually better for women's success in the long-term. And it won't surprise you to learn that she went and began her own swimsuit line as a result.
So what do you think? Do think bikinis are empowering? Do you think 'owning' your ability to rock a two-piece is a sign of progress? What do you think of the research Mrs. Rey mentions?
Share this article with other women to see what they think. We are very curious as to your response!
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